As an enterprise company, search engine optimization (SEO) is key to building your brand’s online reputation through proper SEO practices.
What Is Enterprise SEO?
Enterprise SEO focuses on scalable strategic approaches to increase organic rankings on sites containing a high number of pages. The aim of enterprise SEO is to build a solid brand reputation and maximize your marketing impact on the internet.
It is also not enough to merely implement SEO strategies, you also need to be aware of bad SEO. If your site contains crawl errors and practices that are against Google’s guidelines, your site may be penalized. This will result in lower rankings and the possibility of not being shown on search engine results pages (SERPs).
Utilizing the services of an enterprise SEO company is important to ensure your website is optimized to rank highly and to strengthen your conversion rates.
Three Enterprise SEO Strategies
1. Create More Content
Your website may already contain plenty of content. However, you should always be expanding your content. If search engine crawlers find thin content on your website, the site’s ranking will take a knock. Thin content won’t provide a good user experience and crawlers will deem it irrelevant.
You can start a blog for your marketing team to produce a steady flow of high-quality relevant content. This increase in content will help you rank higher on SERPs.
2. Featured Snippets
You should aim for featured snippets, as these are shown above the fold on SERPs. Snippets are usually seen first when a user searches for their query and, due to the size, they draw attention. A featured snippet can draw users away from competitor sites and onto your site.
To have your content featured, include lists, short paragraphs, and tables in the content you are producing. While you are creating content, you should also dedicate sections for snippets, craft a section in your content that answers a specific question and you may get featured.
3. Technical SEO
Technical SEO focuses on the background technical aspects of your site and should be one of your main priorities for your enterprise business. This type of SEO looks at elements such as:
- The XML sitemap
- Coding languages including HTML, CSS, and JavaScript
- Page speed
- The site’s linking structure
If there are problems with the coding it can result in crawl errors that lead to your site not being indexed. If your site architecture shown in your XML sitemap is too complex and leads to broken links, you will also be penalized. This is especially important with large websites that contain a high number of pages.
Final Thoughts
As an enterprise company, SEO is an important aspect that will determine your site’s ranking and conversion rates. You can utilize the services of an SEO company to help you create effective SEO strategies and increase your ranking. Following SEO best practices and maximizing conversion rates is key to your online success.
