They say a business without marketing is like winking at a girl in the dark; it’s no good. Small and established businesses alike must constantly reach out to existing and potential clients and update them about their products. In this post-Covid season when businesses are striving to spring back to life, marketing is even more crucial. Remember some businesses went under. If you do not come out strongly and reassert your position in the market, your previous customers may assume you no longer exist.
There are many marketing methods that you can use. Electronic media, print media, social media, and as discussed in this article, email marketing. This form of marketing has distinct advantages and thousands of companies use it to reach out to their customers. Let’s expound some of them:
Easy to get started
You do not have to be an expert to get started with email marketing. You can simply craft a simple message and send it out to your list. Creating business email lists does not have to be complicated either. You can start by providing a form for anyone who is interested in your products to fill in. From there you can build the email list bit by bit. From there, email marketing is as easy as a click of a button.
Cost-effective
If you’re running your business on a slim budget, email marketing will get the job done without breaking the bank. You do not need sophisticated marketing tools or personnel for the task. Even if you’re running a start-up with no extra staff, you can do it yourself. Simply create business email lists and start reaching out to customers. This allows you to direct more funds into production, which is the core of every business.
Gives consumers a choice
Consumers are bombarded with adverts from every direction. Whether they’re watching TV, watching videos, scrolling on social media or checking their emails, unsolicited adverts are all over. This only creates apathy, where consumers mentally switch off immediately when they see an advert.
With email marketing, you can do it differently. You don’t have to bombard everyone with unwanted messages. Give consumers a choice of voluntarily subscribing to your email list. Such courtesy creates a positive image of your brand and customers will be more responsive to your products.
It’s worth noting here that consumers have the option of unsubscribing as well. While that is their right, you can make sure that they don’t opt out by providing factual and informative content.
High return on investment
Marketing takes a considerable amount of time and money, and you want to ensure that you get value for these resources. Email marketing allows you to reach out to your target market, and not merely spread the message to everyone hoping that the right people will catch it. If you’re selling baby products, for instance, you want to reach out to the demographic which is interested in them. Here you can narrow down using age as a factor. Such targeted messages have been known to generate a return on investment of $35 for every $1 used.
Increase website traffic
In email marketing, you do not have to give the entire message. You can simply generate enough interest in your product, then include a link to your website where you can find more details. Every visitor to your website becomes a potential customer. There they can see the full range of your products and from there it’s easier to convert them into paying clients.
Email marketing is one of the most resourceful forms of advertising that you can practice. Try it and see the difference that it makes to your business.
