The world of web design is fluid, innovative and ever-changing. So staying on top of the latest trends is vital for any organisation that wants to make its mark on the digital world without being branded as behind the times.
2015 was the year of mobile optimisation and app indexing, but what will be the biggest influencing factors on web design in 2016?
Seduced by Scrolling
With smartphones quickly becoming the go-to platform for web browsing, a lot of design decisions are now based around the need to cater to mobile users more so than desktop users.
With this being the case, a lot of sites are embracing the fact that smaller screens are far more common amongst visitors, building individual pages and entire interfaces around scrolling.
Vertical scrolling can not only be used to help present a site in an aesthetically pleasing and practical way on portable devices, but can also be used to tell a story, reinforce a brand and encourage social sharing. And this verticality is making designers rethink sites in ways that can have a positive impact on conversion rates.
Charmed by Cards
Keeping on-site information organised and aesthetically pleasing can be difficult, but card-style interfaces provide the answer in both instances. So ask your web design company about how you can latch on to this emerging trend.
Card-style sites are especially valuable because this type of interface has the ability to adapt to a multitude of devices, allowing for vertical and horizontal stacking to occur so that no element gets distorted or rearranged in an unhelpful manner.
This type of design can be suitable for sites selling specific products, but is also excellent for businesses offering other services that want to convey information to visitors in a fresh and engaging way.
Hooked on Video
Immersion is important for sites that want to catch the attention of visitors from the word go, with the integration of video headers helping businesses to achieve this instantaneous engagement without resorting to outdated or annoying techniques.
Video has become an even more viable part of site design thanks to the rise of super-fast fixed-line broadband, 4G mobile networking and generous data allowances. With HD footage available to view on almost every platform and from every location, visitors can experience video content without delay and enjoy a TV-like level of engagement with a business or brand as soon as they hit the landing page.
Amazed by Animations
In the early days of the internet, websites were awash with animated images and interface elements, most of which were entertaining for a few seconds and then plain awful afterwards. Things have come a long way since, with web design in 2016 leaning towards an increase in animation that is both pleasing to the eye and practical for site navigation.
From image carousels to sliding menu systems, modern sites have a wealth of animated options at their fingertips. But it is still important to remember that animated elements must have a good reason for existing, as otherwise their inclusion might not be justified and could detract from the site’s impact.
Whichever web design trends and tips you follow in 2016, the one thing you cannot afford to do is allow your site to stagnate.
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